Making money as a creator looks different now


Hi Reader!

Making money as a creator isn't as straightforward as it used to be.

Brand deals have changed, new platforms have emerged, and AI has entered the chat.

Where's the next revenue stream coming from? Which platforms are still worth the effort? What are other creators doing that's actually working?

Those questions are showing up all over the FinCon schedule this year.


🏆 How successful creator businesses keep evolving

The creators who've built businesses that last didn't find one thing that worked and stick with it forever. They kept changing with the business.

  • Jeremy Schneider on expanding beyond content business to build Nectarine, a multi-million-dollar fintech advice company, and why persistence matters more than finding the perfect idea.
  • Dow Janes on moving beyond content to build a $30M financial education product business.
  • Melissa Jean-Baptiste on turning Millennial In Debt from a personal story into a multi-platform brand with coaching, community, partnerships, and a book.
  • Robert Farrington on keeping a 7-figure publishing business growing by replacing what used to work with what works now, including SEO in the AI era and new monetization strategies.
  • Rose Han on growing from six figures of debt to a self-made millionaire and becoming one of the biggest voices in personal finance.

💰 Earn more from the audience you already have

  • Use a practical framework to make smarter business decisions about content, offers, pricing, and growth.
    Kelsa Dickey | Financial Coach Academy
  • Turn your audience into paying clients without feeling salesy.
    Jesse Cramer | Personal Finance for Long-Term Investors
  • Build a $1M+/year affiliate business without relying on a massive audience or brand deals.
    Jamie Trull
  • Attract more qualified coaching clients through referrals and better systems.
    Joe Saul-Sehy | Stacking Benjamins
  • The Creator Flywheel: Build systems that grow your reach, reputation, and revenue together.
    Roberto Blake

📈 Add a new revenue stream

Is it time to expand to a new platform or offering? Learn from creators who've already figured out what works.

  • Build a profitable YouTube business in 5 hours a week
    Gabe Bult
  • Grow newsletter revenue through sponsorships
    Kalbir Talwar & Stephen Shoemaker | Market Briefs
  • Monetize short-form content without depending on one platform or sponsor
    Eric Pan | Ericnomics
  • Turn your expertise into paid speaking opportunities
    Hassan Thomas | FYI FLI
  • Build and price a course or membership that actually sells
    Belinda Rosenblum | OwnYourMoney

🤝 Better partnerships, not just more partnerships

Brand deals haven't disappeared. They've just changed shape.

Here's how creators are building partnerships that create more value and last longer.

  • Go beyond one-off sponsorships and build a media business with multiple revenue streams.
    Hammer Media
  • Why most creator-brand deals fail on misaligned incentives, and how affiliate, equity, and hybrid structures fix it.
    Nick Marchese & Phil Barrar | FutureMoney

And one more thing...

Every FinCon pass also includes access to our 1:1 Meetings Program, where you can sit down face-to-face with brand reps looking to work with creators.

Sometimes the best deal of the event doesn't happen on stage. It's the one happening across the table.


There isn't one right way to build a creator business anymore.

But you don't have to figure out your next move alone.

Spend three days learning what's working for other creators, comparing notes, and figuring out what makes sense for your business.

FinCon is five weeks away, and pass prices go up August 21.

Lock in your rate and join us September 16–18 in Palm Springs.

The FinCon Team

We host a digital marketing event for personal finance content creators and brands - podcasters, YouTubers, social media influencers, advisors & coaches, bloggers, freelancers, and more! At FinCon, you'll learn how to CREATE better content, GROW your audience, and MONETIZE your work. Most importantly, you'll have opportunities to connect with other creators and build partnerships with brands.

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