Getting someone to click is one thing...


Hi Reader,

Getting someone to click on one YouTube video is one challenge.

Giving them a reason to come back is another.

That's the difference between a channel that gets the occasional spike in views and one people come back to week after week.

📺 Think about the YouTube channels you watch regularly.

You know what to expect and trust the creator. When a new upload appears, you already know you're going to watch.

That doesn't happen by accident.

🙌 It's exactly what JC Rodriguez, creator of The Frugal Rich, will talk about in Going Viral Sucks: How to Build an Actual Community With Long-Form YouTube, our free online session next Thursday.

Instead of chasing trends or hoping the algorithm picks up your next video, JC will share his approach to building a channel people genuinely want to come back to.


You'll hear practical ideas for:

✅ Serving your core audience while still attracting new viewers

✅ Creating a sustainable publishing rhythm

✅ Building content pillars that make your channel memorable

✅ Growing a community that sticks around long after one viral video

While this session focuses on YouTube, many of the same principles apply wherever you're building an audience -- short-form video, podcasts, newsletters, and social media included.


One viral video might introduce someone to your channel.

Giving them a reason to come back is what builds something that lasts.

📍Thursday, August 6, 2026

⌚️ 7:00 pm CT

The FinCon Team

We host a digital marketing event for personal finance content creators and brands - podcasters, YouTubers, social media influencers, advisors & coaches, bloggers, freelancers, and more! At FinCon, you'll learn how to CREATE better content, GROW your audience, and MONETIZE your work. Most importantly, you'll have opportunities to connect with other creators and build partnerships with brands.

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